First come the threats to take away America’s favorite creepy clown. Now this? The poor kids can’t catch a break.
“Any fast food kids’ meal that packs more than 485 calories cannot include a toy promotion, according to a new ordinance passed this week in Santa Clara County, California. It’s the first county in the nation to approve such a ban.
Any meal that has more than more than 485 calories, more than 600 milligrams of sodium, more than 35 percent of total calories from fat or more than 10 percent of calories from added sugar, or any individual food item more than 200 calories cannot include a toy under the ordinance. Violations would be punishable by fines of as much as $1,000 for each meal sold with a toy.”
Critics’ ads have snickered “Who Made Politicians the Toy Police?” From a kid’s point of view, the Happy Meal toy is the flower on top of the icing on the cake. It totally makes the experience better, but without it, a child would be just as content scarfing down their milkshake and cheeseburger immediately followed by a dunk in the ball pit.
Officials that passed the law are hoping to break the link between unhealthy food and prizes.. fair enough. But, extenuating genetic circumstances aside, childhood obesity is 100% the fault of parents. If a parent feeds their children fast food on a regular basis, kitschy toys (more often which are haphazardly tossed and lost in the minivan abyss on the car ride home) aren’t enough to entice a child to choose the happy meal with apple slices and milk over the glamor shot of French fries and chicken nuggets staring them in the face. It’s the satiety value sugar and fat provide that kids—and adults—crave.
While this effort is noble, a more realistic step forward might be to emulate the efforts of McDonald’s franchises in the U.K. Jamie Oliver, the Naked Food Revolutionary, surprisingly praised McDonald’s to the British press last week.
“McDonald’s in the U.K. is very different compared to the U.S. model,” Oliver said at a press conference. He cited “the quality of beef, [that] they only sell free-range eggs, [that] they only sell organic milk, [and that] their ethics and recycling is being improved and improved.”
Improving the quality of ingredients instead of making children suffer for their parent’s poor dinner decisions? Maybe Santa Clara County can take a hint.